scientifics

Ben Brooks on the decision not to sell the Kindle in Wal-Mart or Target:

Instead of selling your competitors low-margin devices, and then selling your customer some other holiday goodies — you just sent your customer directly to your competitor and showed them how much less crowded online shopping is.

I agree 100%. People who might have never otherwise shopped on Amazon will discover the magic and make other holiday purchases online rather than in the store.